When it was founded in 2005, QPID Showgirl sought to bring elegance, sophisticated styles, and above all, unique formal dresses for proms, Leavers balls, weddings, brides and bridesmaids and many other evening occasions all at a high quality but at a low price. To this day, this is still our philosophy as we strive to select a range of gowns to suit all tastes, occasions and figures. 

As well as being online we also have a dress shop, Cupid Couture, which is situated in Gloucester, Gloucestershire, we are well placed to help if you live in Cheltenham, Gloucester, Bristol or even Birmingham and other surrounding areas. If you are looking for a prom dress, evening dress, formal gown and bridesmaids dress make sure we are on your list of shops to visit.

We opened our first dress shop in Cheltenham in early 2014 and already have had many happy customers who have visited us from far and wide. We regularly have customers from Birmingham, Oxford and Witney, Bristol, Swindon, even as far away as London and Essex, Cornwall and Newcastle - all to ensure that they got their perfect dress. 

Since then, we have relocated to larger premises in Gloucester, right next door to Gloucester Cathedral, in the wonderful cobbled College Street (which is mere feet away from Westgate St).

We have a large floor of frocks and fashion heaven, and have a selection of accessories and jewellery to accompany your perfect gown.


Our regular opening hours are Tuesday to Friday 11:30am to 4:30pm and Saturdays 10:30am to 4:30pm. We can also make appointment outside of these hours.  If your daughter needs a prom dress and can only visit after school on a weekday in the early evening, we can do it! Just call us to arrange it ( 01452 698230 or ).

Our boutique address is

Cupid Couture
4 College St

Telephone: 01452 698230


Customer service is our highest importance, and you can be assured that we will endeavour to bring you the service you expect and deserve, whether you buy on-line or purchase at our showroom. When you purchase on-line you can be sure that all orders are securely placed and your privacy is protected.

Knowing how expensive weddings, a high school prom or university graduation ball can be, our concept was to be affordable to all whilst maintaining the quality and individuality you expect and require for attending such functions.  Why hire a gown, and give it back, when for a similar amount you can wear one of our fantastic dresses to keep for eternity! Customers ask us how we can be so cheap and yet be so high quality - the answer is by having the dresses made exclusively for us, we can keep the price inexpensive but retain the high quality, most dresses under our QPID Showgirl brand.

As well as gowns and dresses for Prom and Balls, and many are perfect for military balls, our range includes a wide variety of styles, colours and materials for bridesmaid, weddings and formal evening functions.

We maintain a collection of bolero jackets and clutch bags, all of which are the perfect accessory to your dress. We have satin and taffeta bolero jackets and shrugs, and some of our dress have organza wraps too!

Prom and Ball gowns, Evening dresses, Bridesmaid and Cruise wear –we have them all!

And don't forget, if you are on Facebook you can catch up with all our latest news and styles 

The bottom line is, if you are looking for a quality prom, evening or formal occasion dress, but at a price that won't break the bank - Cupid Couture is the place to come!

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